Italian Seaside Gelato








It looks like the seaside has swept into the middle of London with the Dri Dri Italian Gelato ice cream store. And this is just a temporary pop-up shop for the Front Room at the St. Martin’s Lane Hotel, which changes its face with each retail offering partnering with the hotel. Seems like a clever way to brighten the day of every passerby, while also filling their tummy with cold yummy goodness.

The design was done by Elips Design of London.

- from DesignTaxi post


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