It looks like the seaside has swept into the middle of London with the Dri Dri Italian Gelato ice cream store. And this is just a temporary pop-up shop for the Front Room at the St. Martin’s Lane Hotel, which changes its face with each retail offering partnering with the hotel. Seems like a clever way to brighten the day of every passerby, while also filling their tummy with cold yummy goodness.
The design was done by Elips Design of London.
- from DesignTaxi post