So, I was going through my daily Techdirt dosage when I came across a pretty cool video showing a new, non-traditional form of music distribution by Jack White and Third Man Records. Jack’s newest flexi-disc track, Freedom at 21, went up via helium balloons on April 1, 2012 – what an appropriate day! When you see a record group and musician continually entertain playfully thought-provoking ways to circumvent the mainstream, you just have to give it a spotlight. It might be nonsensical, but it sure does inspire you to go look up into the sky to see if you just might be lucky enough to spot one of these sky-blue balloons (ha ha, ninja style). Go check out more about the floating music launch on Third Man’s balloon site.
– Thanks Techdirt for this “uplifting” story!
