Update: This hilarious campaign culminated in a duel between the Old Spice Guy and Fabio. The Old Spice Guy won in an epic (?) battle, also known as “Mano a Mano En El Bano”, played out on YouTube until the winner was announced. So, breath deeply people, because we’re safe once again. Though the universe might not be?
He only needs one name, kind of like Madonna. Fabio is that guy that makes us groan when we see him. Like Clay Matthews, he’s celebrated for his hair. He’s sold butter. He’s even haunted you on the covers of romance novels. And now he’s back as the New Old Spice guy. Check out his new commercial (and no, there’s more than one). Yup, I can hear the groans starting already!
http://www.youtube.com/watch?v=CcJwWz7zTjM&feature=player_profilepage
(OMG – THAT is hilarious!)
