It seems like this is going to be a day where we’re facing the harshness of reality.
Fundacion Padre Hurtado and Chilean ad agency Prolam Y&R created the You Are The Key campaign to raise awareness that children also suffer in homes that lack stability for various reasons. While we usually see or talk about the person with the issue, we leave the silent sufferers as an afterthought, though the emotional and physical impacts on their lives can also last a life time if not addressed properly. This issue isn’t easy to solve, but it is necessary to help, because there is always more than one victim’s present and future to protect. My Modern Met is really making us think today, aren’t they?
