I saw this video being tweeted by another illustrator who I’m in awe of, Edwin Ushiro. And having listened to the message by John Jay, one of the co-founders of Wieden+Kennedy, I can see why Edwin was so moved. It’s a simple conversation about creativity, but it’s full of smart words that anyone who works creatively should take to heart. This is how we should all work, in my book.
“Understand their soul and make that soul relevant to a greater number of people.”
What beautiful work, Fast Company! Thanks for the continued inspiration.
