I don’t say much about marketing, as it’s so much more than presence. But when I stumbled on this brilliant marketing message by South African Kulula Airlines on Reddit (and comments), then I knew that I found a company that is doing things right: they’re not taking themselves too seriously.
Honestly, how can you not want to board a plane that is clearly run by people who get it. You know, that “it” where the company isn’t so full of themselves that they can’t see off of their pedestal. We seriously need to take business down a notch so that it remembers what humanity is all about. It’s clear that there’s one South African airline who is doing it with a lot of smile-inducing humor.
Here’s one of the gems they use in their inflight talks:
“There may be 50 ways to leave your lover, but there are only 4 ways out of this airplane.”
I really do wish that other companies would let out their inner joker like Kulula does! This is truly what being a misfit is all about. ; )
