If you want a refreshing take on social interaction, then here’s a pretty awesome lesson from Kotex and Smoyz Creative: Inspiration Day. Kotex took the interests of 50 women and used their Pinterest boards to create a personalized gift. All they had to do was re-pin the invitation to receive the gift, and the sharing took off from there.
Nothing more than interacting with one another by sharing interests, and the gift just kept on giving across so many social media platforms. 50 gifts generated almost 700,000 impressions. The world that is breaking free from its constraints is all about sharing and caring. When you reach out to someone, the answer you’re looking for just might be waiting at the other end. That’s a beautiful and heartwarming thought, isn’t it? More proof that our strengths can also lie in our emotions when used in the right way. And more potential for social to become a beautifully inspirational wave to ride on together.
Just as Kotex says: Feel free to express yourself in your own unique way.
– Thanks Creativity Online for sharing a beautiful campaign.
