The importance of art has been debated by people for eons, and yet art has remained an inherent part of our everyday lives. Take this portal done by Michael Rojkind of Rojkind Arquitectos for Nescafé. At first all you see are mundane (albeit colorful) coffee cups. We all love our coffee (or tea), so this little mug is always with us throughout the day. But when you put them together to form a rainbow tunnel of wonder, then you’ve just created art that speaks to the people who interact with it. And that’s what art is all about. That thing that moves us, and causes us to interact with it and with others around us who share in the experience. We gravitate towards art. It fills us with an energy that vibrates inside of each and every one of us. It gives us our much-needed emotions. And it creates the depth within us, so that we are indeed the three-dimensional people that we can be.
This image above that My Modern Met shared with us all shows us the ultimate truth that art binds us like few other mediums. The Portal of Awareness…what an appropriate title for a beautiful piece of architecture that awakens something dormant in our souls. These conversations on the importance of art are getting louder because so many people use art as a way to speak for their innermost thoughts and dreams. Let’s keep enriching these conversations with our own art in any form we choose to make. It’s an experience that we all need, whether we know it or not. And thanks to companies like Nescafé who sponsor campaigns like Despierta a la Vida (translated as Awaken To Life). We need more companies and people to understand that there is more to life than profit.
