It’s a really clever advertisement that asks you to discover more to reading by broadening your horizons. Come with a story and leave with another is a pretty brilliant campaign to get readers interested in other stories that are markedly different and yet build off one another. In this case, Snow White leads to Sherlock Holmes (see the clever cutout play). Colsubsidio teamed with Lowe/SSP3 to come up with this unique book exchange campaign to support the library by building a reader’s interest to explore outside of what they might normally read. Really clever minimalism along with smart pairings.
Check out some more of their campaign on My Modern Met.
